The "HOW" is more important than the "What"

Isa ito sa napakahalagang bagay lalo na sa network marketing kung “PAANO” mo ibebenta ang product mo kesa sa “ANO” yang binibenta mo. Importante sa Company ang may product at compensation plan, pero dapat alam din natin kung “PAANO” ibebenta para mapansin at tangkilikin ng tao at sila ang magkusang magtanong kung “ANO” yang binebenta mo.

“The HOW is more important than the What”

“HOW you market or sell your product/business (Your Marketing

Strategy) is far more important than what you are actually selling.“
“Can you personally make a better hamburger than McDonald’s?”So far 100% of the people I have talked with have talked with about their new idea have said “yes”. They can all prepare, cook, and serve a better
quality hamburger than McDonald’s.At this point , I ask them the next question: “Can you personally build a better business system than McDonald’s?

Some people see the difference immediately, and some do not. And I would say the difference is whether the person is fixated on the left side of the Quadrant, which is focused on the idea of the better burger,
or on the right side of the quadrant, which is focused on the system of business.I do my best to explain that there are a lot of entrepreneurs out there offering far superior products or services than are offered by the mega-rich multinational corporations, just as there are billions of people who can make a better burger than McDonald’s BUT only McDonald’s has the system that has served billions of burgers. ~Robert Kiyosaki – Cashflow Quadrant”

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Thank you friends and Partner for dropping by,

~ Lic Manta